Do you love your logo?

Bad branding doesn’t belong in the church. Bright Coal builds brands that spark interest and passion. Let’s show folks what makes you great!

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Folks usually hire us because:

  • The current logo looks “out of touch”

  • The brand doesn’t fit who they are anymore

  • They don’t have time or resources to do it themselves

  • They’re launching something new or changing the name

The best parts of your church should shine through the brand, at every level.

Bright Coal has completed logos for more ministries than any other agency in the world.

Foothills Church • Healing Place • Seacoast Church • Newspring • The Church at RB • One Church • Sun Valley Church • Vintage Grace • Pure Heart • Victory Church Lakeland • Trinity Dallas • Christian Faith Center •

Foothills Church • Healing Place • Seacoast Church • Newspring • The Church at RB • One Church • Sun Valley Church • Vintage Grace • Pure Heart • Victory Church Lakeland • Trinity Dallas • Christian Faith Center •

Case Study:

HighRidge Church

As HighRidge Church approached their 15th anniversary, they wanted a rebrand that captured the essence of the church. Once the main church brand style was established, we worked together to create sub ministry logos that blended with the new main church logo.

Everyone’s voice was heard in the process. We landed on something that not only had the right style, but truly meant something to our community.
— Kristen Utter, HighRidge Church

“They were patient, listened to our vision and then brought it to life.”

Paul Musso, Healing Place Church

“…the entire experience from beginning to end [was] super smooth.”

Paul Middleton, Sun Valley Church

“Bright Coal is hands down brilliant. They heard our vision took time to recap and represent based on what he heard.”

Ali Roohi, Bold Church

70+ 5 star reviews on Google

What’s the plan?

Here’s a quick breakdown of the practical steps involved in rebranding your entire church.

  1. Kickoff call

  2. Series of strategic meetings

  3. Main Church Logo

  4. Sub Ministry Logos

  5. Refine / implement / brand guide development with the team

  6. Launch Prep & Post Launch Coaching Calls

What’s the right move?

Handle the Rebrand In-House

Using the tools at hand (in house creative team or go-to designer) has the benefit of familiarity with your house values. The downside is that the project isn’t given proper attention and space to fully develop. You end up with uninspired results.

  • Knows the values and heart of the church

  • Untested with brand projects

  • Lacks proper processes to extract the best ideas out of the team

Hire a Large Agency

Hiring a large agency with an impressive resume, expansive staff, and a shiny office space has its benefits. The good ones have talent, processes, and ideas.

The drawbacks are also significant. The staggering margin for projects often goes into paying for overhead. More people, more money, more office square footage, do not equal better results and ideas.

Last but not least, most agencies are not specialized. They serve a wide variety of services to a wide variety of clients.

  • Talented & Capable

  • Overpriced

  • Not specialized

Hire Bright Coal

Bright Coal is singularly focused on delivering exceptional rebrand experiences for churches and ministries. Here, you get the benefit of an agency-style processes, at a fraction of the cost.

You also gain the benefit of

  • Agency-level quality and processes

  • Lower overhead results in lower rates

  • Well acquainted with unique needs of ministries

Logo Rates

Church Logo

$3,400

  • 90 Minute Mood Meeting

  • Logo Sheet

  • Brand Guide

  • 2x Round of Revisions

See Samples >

Kids Logo

$1,400

  • 60 Minute Mood Meeting

  • Logo Flash Sheet

  • Brand Guide

  • 1x Round of Revisions

See Samples >

Youth Logo

$1,400

  • 60 Minute Mood Meeting

  • Logo Flash Sheet

  • Brand Guide

  • 1x Round of Revisions

See Samples >

Young Adults & College Logo

$1,400

  • 60 Minute Mood Meeting

  • Logo Flash Sheet

  • Brand Guide

  • 1x Round of Revisions

Expanded Church Logo Process

$5,000

  • Discovery + 2x Mood Meetings

  • Logo Sheet + Brand Guide

  • 4x Rounds of Revisions

  • Logo animation (and more!)

What’s the difference?

Flash Sheet

$800

  • Logo Flash Sheet (single color)

  • 1x Round of Minor Tweaks

See Samples >